Monday, June 25, 2012

The issue of trust between writers and readers

Have you ever noticed when you are online, many sites are very difficult title to your article click? This is all new website, it is the newspapers, and quite common. They give you a title is not clear, a play on words or disputed title, so you can read the article. When you start reading, you understand the controversy is not exactly the title of what to say, you should never determine the title of the article, as you should not judge a book by.

One day, I was a writer's blog, someone mentioned this problem on the Internet. In fact, I said this is an important message, as a writer, can be used as a reader on the Internet - General day to write 10 articles and read 100 or more, I can tell you, this is my taboo. So what is the compatriots of the online article writer, you ask my opinion? Well, let's not let readers down, this is a real bad thing on the Internet, but not a good way to win Facebook friends or influence treble.

In my opinion, the editor of online news sources are too fast, so that the misleading title, this, particularly when they send readers and viewers with the film's article. Then, once the audience be tempted to click on the page, and began to read the article, the article said, readers should click on the video. Next, with a 30-second commercial video, and then the reader can finally see that they have been missing.

About a minute later, the reader half through the video, did not learn anything that news story is nothing more than propaganda, and trying to be forwarded in the viral video opportunities - let readers to click on. Now, I know that this has occurred in the number of your body, because it almost happened to me every day. Therefore, I do not really likely to click on these types of articles in the future, in my mind, for that reason, I reduce the site - this is the readers think they have.

And really, it is not important if you are doing in their own articles, or your blog post as a writer, or even if you are using the catchy title of an e-book, you write, if you are misleading readers you are a fantasy title, to do with work unrelated to distort their own, there is no bait and then, lower than the moral difference between the switch tactics used in marketing and advertising. Therefore, I hope you will consider this and consider it.

Sunday, June 10, 2012

Online articles, like crazy-like transformation rules

Writing the articles traffic still I let my marketing message, one of the ways enjoyed by the masses. It is still in 2012, on the contrary, you may have read elsewhere, you can still start building the business of your entire network from scratch, ... does not exceed the commitment and keyboard.

I use article marketing to generate millions of readers, more niche than I can count, more than the time and effort, you need to create the actual content is 100%, transport and others. (And to keep the next few years, you actually do the job, you will not get most of the other traffic generation strategies, one of the most special benefits - paid advertising)

This means that it is not always quick returns and Rose, converted when it comes to creating the content, but unfortunately ...... (if not most) of the recommendations, you will find in the wild "is not only wrong it is counterproductive.

Let's take a quick look, the three rules, I use my own content marketing activities in 6000 of what writing, plus taught me about creating new content, convert like crazy.

Rule 1: the number of keywords (but less than you imagine)

I made the biggest jump when I stopped to write search engine, and began to let my words flow on their own in my own content marketing activities. Of course, some of the keywords you are concerned about ... but fixating the compression of certain phrases to your content, access to, and rank wise purpose, does not work, will actually be counter-productive, as well. (Eg, your content will be forced to sound stupid and do not flow the way, if you write a relaxed and natural), I am really concerned about the keywords that the only place is the title of my article. After that ... I do not even think to use them again, unless they just flow through, I chose to.

Rule 2: Do not obsessed with rankings in all search engines

Article marketing campaign in 2012, the most productive are not all search engines. Google May index of articles ... but they are not in the top 10 of the results page. They so successful? Because people shared, tweeted "dugg" or otherwise to strengthen, expand and content of the gospel around my site ... at the local, they publish their own. When it comes to creating content, community, social traffic is far more than 2012 search, I want to make sure that every article I write, there is some participation or entertainment elements to stimulate the sharing.

Rule # 3: profit and click strategy

Release click simply refers to what people see and click on the link in your article. The reason is very simple, of which 98% of the content marketing fall. You do not want to send to a Squidoo lens or your own WordPress blog visitors. (On your own site is fine), you do not want to write an article on weight loss ... a Christian dating website and send your visitors. You need consistency, consistency, and simple straight-line strategy, which means that:

Every article you write, it should lead to a page where you can develop a lifelong relationship with readers. It does not happen in the day course, but if you plan correctly, and you turn into the opportunity to turn into a user strangers, and then follow up each user often each article, you will build a community of fans, friends and the followers who will build your own brand, your blog, your bank account and your business in other areas need to be established.